station account executive received a call from a restaurant owner about
advertising. The restaurant owner wanted to start a “kids eat free” promotion
where kids would eat free on Mondays and Tuesdays. The strategy was to boost
dinner sales on two of the slowest nights of the week. The account executive
and the restaurant owner met, ironed out the details and the owner later agreed
to a three-month proposal of radio ads promoting the campaign.
The second week of the campaign, the radio executive patronized
the restaurant on a Monday to support his client and see if the campaign was
creating results. The executive grabbed a high chair for his toddler and
noticed a portion of the high chair was caked in food. After wiping off the high
chair, he noticed the clasp on the harness was broken. After finding a clean
and complete high chair while holding his toddler in one arm, he sat down at
the table exasperated.
The restaurant server greeted the executive and his family. They
placed the order with the server and went on to have a fine meal. When the
server presented the check to the table, the account executive noticed the
kid’s meals had not been subtracted off the ticket. When the account executive
asked the server about the kids eat free campaign, the server had no idea what
the account executive was talking about and had to consult the manager on duty
before giving the discount.
Before promoting your restaurant, it’s important to make sure
the restaurant is clean, all equipment is repaired and staff is informed of
promotions. If not, you could be adding fuel to the fire and running away the
potential influx of business. Post a weekly cleaning list, keep a repairs and
maintenance log, and have a weekly staff meeting. Some restaurant schedule
software systems often have a digital manger’s log and a message center that
help store and disperse this type of information.
Before you start any marketing campaign, use a restaurant
employee scheduling software that will help you keep on track and your staff
informed. ShiftZen is all-in-one restaurant employee scheduling solution that
merges the staffing needs of your business with your employees' diverse needs