ShiftZen stays very involved with the community and
organizations that share similar philosophies. In the end, we find local
businesses are always made stronger by the strength and creativity of other
small firms in the area.
So we couldn’t be happier about Slingshot Coffee and their
massive success in recent months. These guys have been everywhere lately and
rightfully so. They have a killer brand, great optics and a sleek, classic
logo. Plus, they’re coming along at the perfect time when coffee culture is
really taking off in the Triangle and there’s a burgeoning demographic with the
resources and knowledge to understand the value in Slingshots products.
They’re just about perfect for a business standpoint, but,
interestingly enough this isn’t why they’re so successful, and we at ShiftZen
think we know why: They’re still 100% wrapped up in making the best possible
product. Slingshot is still small batch and made locally (originally in Market
Restaurant in Raleigh), with such precision that the dates are written on the
product in marker, and the specific blend and coffee origin labeled to that
specific brew. They still focus on what brings their customers back, a
phenomenal product. And if you can do that, everything else is going to fall
In fact one of Slingshot’s famous characteristics is how often
their flavors and brews change. They stay right on top of the seasons and while
you may be drinking winter plums and cherries you might see a spring strawberry
blend come March. They’ll let trends dictate some flavors but of course they’re
always doing research to stay ahead of the trends as well.
This is the key to offering small sided services, be it coffee,
brewing, restaurants or social management within organizations. In 2015 you
can’t afford not to update and innovate at least once a year. And with the
tools small businesses have available online, there’s really no excuse to not
be ahead of the game so you can focus on your product.
Slingshot coffee certainly has been. You can check them out in Lomo Market, Thirsty South and even Martha Stewart. Needless to say they’re worth